The development of a well thought out marketing strategy to increase market share or venture into new markets as the case may be and promote the uplift & cargo capabilities of our principals.

  • Data collection, aimed at assessing present and potential demand
  • Market segmentation aimed at finding the desired target & other niche markets
  • Identification of distribution channels better suited for reaching said target
  • Competition analysis
  • Development of a benchmarking system to position the client’s offe
  • SWOT analysis
  • Building a medium/long term marketing plan aimed at growing the destination’s market share
  • Own/manage offices in all regions we operate in providing a full spectrum of services and coverage
  • Development of a customer network by planning visits, mailing and sales calls to agents
  • Building long term relationships with agents

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